Union Marketing Mix: It’s all about the product
The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix
Articles written by: Matt Custer
Anyone who can name Ernesto Lopera and Pat Fidelia among his favorite players has been a fan of Philly Footy for a long time. A club and league founder, coach, ref, apostle of the Union Bible and Founding STH, Matt is now co-managing editor of PSP.
Commentary
Featured / Opinion / Union
Where are the Latino fans?
An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.
Fans' View / Uncategorized / Union
Fans’ View: “‘Orming” the Union
Fans’ Views’ Matt Custer applies some group development theories to the Union’s season to see how they’re progressing.
Fans' View
Fans’ view: Five reasons Philadelphia have failed to meet expectations
MLS Soccer recently published five reasons Atlanta has exceeded expectations. The Union haven’t exactly done the same, writes Matt Custer.
Fans' View
Fans’ View: America and the beautiful game
Just in time for the 4th, how American is the Beautiful Game?
Uncategorized
Footy on the Telly: June 15-22
This week’s Footy-Telly is dominated by that little tournament in Russia. Will Vlad score?
Fans' View
Fans’ View: Phandom, the Union, and your health
One Union fan looks back on 60+ years of Philly fandom, a recent study on the personal effects of fandom, and how the Union are wrecking his health.
Fans' View
Fan’s View: Potential isn’t enough
Booing a come-from-behind home tie? A bit harsh perhaps, but in the light of current Philly sports results….
Comments