Articles written by: Matt Custer

Anyone who can name Ernesto Lopera and Pat Fidelia among his favorite players has been a fan of Philly Footy for a long time. A club founder, coach, ref, apostle of the Union Bible and Founding STH, Matt sometimes posts as the Atomic Spartan.

Footy on the Telly / Soccer on TV

Footy on the Telly 9/18 – 9/24

Union on Sunday, League Cup Action in England, USWNT Tuesday, and FIFA Futsal World Cup. More listings & grater detail and

Footy on the Telly / Soccer on TV

Footy on the Telly 9/11 – 9/17

Union go ALL IN vs. CA Wednesday. USA in Futsal World Cup Friday. More listings & details at


How Will the Boys Start?

The Union need to start well to finish well Tuesday. To do that, they need to avoid the mistakes made before Super Bowl XV


Footy on the Telly 11/20 – 11/27

MLS Playoffs, Union vs. ??? on 11/24. More listings and details at


Footy on the Telly 11/10 – 13

Much joy and well deserved rest for the Boys in Blue. Wales vs. USA Thursday amid the International Friendlies. [Note: wherever you see an ellipsis (…) it indicates there is more information available at]

Footy on the Telly

Footy on the Telly 3/7 – 3/13

For more complete listings of televised matches everywhere, go to

Fans' View

Marketing mix, revisited

In his Fans’ View column, Matt Custer revisits his examination of the Union’s marketing strategy as the season nears its end.


Union marketing: Is the price right?

The latest in Matt Custer’s series on the Union’s marketing strategies takes a look at the club’s pricing scheme.


Union Marketing Mix: It’s all about the product

The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix

Featured / Opinion / Union

Where are the Latino fans?

An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.