Articles written by: Matt Custer

Anyone who can name Ernesto Lopera and Pat Fidelia among his favorite players has been a fan of Philly Footy for a long time. A club founder, coach, ref, apostle of the Union Bible and Founding STH, Matt sometimes posts as the Atomic Spartan.

Footy on the Telly

Footy on the Telly 10/25 – 11/1

by × on October 25, 2019 at 9:40 am × 0 comments

Find more Footy/Telly listings from around the world at https://www.livesoccertv.com

Footy on the Telly

Footy on the Telly 10/11 – 10/18

by × on October 11, 2019 at 1:01 am × 0 comments

For even more Footy/Telly listings for games around the world, go to https://www.livesoccertv.com/schedules

Footy on the Telly / Uncategorized

Footy on the Telly 10/4 – 11

by × on October 4, 2019 at 7:52 am × 0 comments

For even more Footy/Telly listings, go to https://www.livesoccertv.com/schedules

Fans' View

Marketing mix, revisited

by × on September 11, 2019 at 12:00 pm × 8 comments

In his Fans’ View column, Matt Custer revisits his examination of the Union’s marketing strategy as the season nears its end.

Commentary

Union marketing: Is the price right?

by × on May 24, 2019 at 11:30 am × 16 comments

The latest in Matt Custer’s series on the Union’s marketing strategies takes a look at the club’s pricing scheme.

Commentary

Union Marketing Mix: It’s all about the product

by × on May 16, 2019 at 11:16 am × 28 comments

The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix

Featured / Opinion / Union

Where are the Latino fans?

by × on May 6, 2019 at 3:04 pm × 13 comments

An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.

Fans' View / Uncategorized / Union

Fans’ View: “‘Orming” the Union

by × on October 31, 2018 at 12:00 pm × 3 comments

Fans’ Views’ Matt Custer applies some group development theories to the Union’s season to see how they’re progressing.

Fans' View

Fans’ View: Relevance

by × on August 29, 2018 at 12:30 pm × 5 comments

Is it time to uncurb your enthusiasm, Union fans? Well….

Fans' View

Fans’ view: Five reasons Philadelphia have failed to meet expectations

by × on August 1, 2018 at 12:00 pm × 13 comments

MLS Soccer recently published five reasons Atlanta has exceeded expectations. The Union haven’t exactly done the same, writes Matt Custer.

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