Articles written by: Matt Custer

Anyone who can name Ernesto Lopera and Pat Fidelia among his favorite players has been a fan of Philly Footy for a long time. A club founder, coach, ref, apostle of the Union Bible and Founding STH, Matt sometimes posts as the Atomic Spartan.

Footy on the Telly

Footy on the Telly 8/16 – 8/26

Footy/Telly is taking a break. In the meantime, enjoy this Fortnite-length edition. For even more listings from around the world, go to

Footy on the Telly / Uncategorized

Footy on the Telly 8/9 – 8/16

For even more Footy/Telly listings throughout the Footyverse, go to


Union marketing: Is the price right?

The latest in Matt Custer’s series on the Union’s marketing strategies takes a look at the club’s pricing scheme.


Union Marketing Mix: It’s all about the product

The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix

Featured / Opinion / Union

Where are the Latino fans?

An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.

Fans' View / Uncategorized / Union

Fans’ View: “‘Orming” the Union

Fans’ Views’ Matt Custer applies some group development theories to the Union’s season to see how they’re progressing.

Fans' View

Fans’ View: Relevance

Is it time to uncurb your enthusiasm, Union fans? Well….

Fans' View

Fans’ view: Five reasons Philadelphia have failed to meet expectations

MLS Soccer recently published five reasons Atlanta has exceeded expectations. The Union haven’t exactly done the same, writes Matt Custer.

Fans' View

Fans’ View: America and the beautiful game

Just in time for the 4th, how American is the Beautiful Game?


Footy on the Telly: June 15-22

This week’s Footy-Telly is dominated by that little tournament in Russia. Will Vlad score?