Articles written by: Matt Custer

Anyone who can name Ernesto Lopera and Pat Fidelia among his favorite players has been a fan of Philly Footy for a long time. A club founder, coach, ref, apostle of the Union Bible and Founding STH, Matt sometimes posts as the Atomic Spartan.

Footy on the Telly

Footy on the Telly 8/3 – 8/9

For more complete listings of televised matches everywhere, go to https://www.livesoccertv.com/schedules

Footy on the Telly

Footy on the Telly 7/27 – 8/2

For more complete listings of televised matches everywhere, go to https://www.livesoccertv.com/schedules

Footy on the Telly

Footy on the Telly 3/7 – 3/13

For more complete listings of televised matches everywhere, go to https://www.livesoccertv.com/schedules

Fans' View

Marketing mix, revisited

In his Fans’ View column, Matt Custer revisits his examination of the Union’s marketing strategy as the season nears its end.

Commentary

Union marketing: Is the price right?

The latest in Matt Custer’s series on the Union’s marketing strategies takes a look at the club’s pricing scheme.

Commentary

Union Marketing Mix: It’s all about the product

The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix

Featured / Opinion / Union

Where are the Latino fans?

An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.

Fans' View / Uncategorized / Union

Fans’ View: “‘Orming” the Union

Fans’ Views’ Matt Custer applies some group development theories to the Union’s season to see how they’re progressing.

Fans' View

Fans’ View: Relevance

Is it time to uncurb your enthusiasm, Union fans? Well….

Fans' View

Fans’ view: Five reasons Philadelphia have failed to meet expectations

MLS Soccer recently published five reasons Atlanta has exceeded expectations. The Union haven’t exactly done the same, writes Matt Custer.