Articles written by: Matt Custer

Anyone who can name Ernesto Lopera and Pat Fidelia among his favorite players has been a fan of Philly Footy for a long time. A club and league founder, coach, ref, apostle of the Union Bible and Founding STH, Matt is now co-managing editor of PSP.

A View from Afar / Soccer on TV

Checking in on Wrexham

by × on December 23, 2022 at 9:52 am × 3 comments

Just in time for Boxing Day, Matt Custer checks in on Philly native Rob McElhenny’s English National League team

Footy on the Telly / Soccer on TV

Footy on the Telly 12/17 – 12/23

by × on December 17, 2022 at 1:00 am × 4 comments

Ya can’t keep a good footy down forever. Footy/Telly IS BACK! For more complete listings of televised matches everywhere, go to https://www.livesoccertv.com/schedules

Opinion

How Will the Boys Start?

by × on November 23, 2020 at 10:30 am × 5 comments

The Union need to start well to finish well Tuesday. To do that, they need to avoid the mistakes made before Super Bowl XV

Uncategorized

Footy on the Telly 11/20 – 11/27

by × on November 20, 2020 at 3:58 pm × 0 comments

MLS Playoffs, Union vs. ??? on 11/24. More listings and details at https://www.livesoccertv.com/schedules

Uncategorized

Footy on the Telly 11/10 – 13

by × on November 9, 2020 at 12:08 pm × 0 comments

Much joy and well deserved rest for the Boys in Blue. Wales vs. USA Thursday amid the International Friendlies. [Note: wherever you see an ellipsis (…) it indicates there is more information available at livesoccertv.com]

Fans' View

Marketing mix, revisited

by × on September 11, 2019 at 12:00 pm × 8 comments

In his Fans’ View column, Matt Custer revisits his examination of the Union’s marketing strategy as the season nears its end.

Commentary

Union marketing: Is the price right?

by × on May 24, 2019 at 11:30 am × 16 comments

The latest in Matt Custer’s series on the Union’s marketing strategies takes a look at the club’s pricing scheme.

Commentary

Union Marketing Mix: It’s all about the product

by × on May 16, 2019 at 11:16 am × 28 comments

The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix

Featured / Opinion / Union

Where are the Latino fans?

by × on May 6, 2019 at 3:04 pm × 13 comments

An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.

Fans' View / Uncategorized / Union

Fans’ View: “‘Orming” the Union

by × on October 31, 2018 at 12:00 pm × 3 comments

Fans’ Views’ Matt Custer applies some group development theories to the Union’s season to see how they’re progressing.

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