In his Fans’ View column, Matt Custer revisits his examination of the Union’s marketing strategy as the season nears its end.
Tag: marketing
Union marketing: Is the price right?
The latest in Matt Custer’s series on the Union’s marketing strategies takes a look at the club’s pricing scheme.
Union Marketing Mix: It’s all about the product
The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix
Where are the Latino fans?
An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.
News roundup: USWNT raises SheBelieves Cup, Seattle & Toronto win in CCL, Salone FC joins UPSL
Plus upcoming Union U17 matches, UCL action, and more