The second in Matt Custer’s series on the Union’s “7 P” Marketing Mix
Author: Matt Custer
Where are the Latino fans?
An article in the Inquirer has Matt Custer asking bigger questions about the Union’s new marketing strategy.
Fans’ View: “‘Orming” the Union
Fans’ Views’ Matt Custer applies some group development theories to the Union’s season to see how they’re progressing.
Fans’ View: Relevance
Is it time to uncurb your enthusiasm, Union fans? Well….
Fans’ view: Five reasons Philadelphia have failed to meet expectations
MLS Soccer recently published five reasons Atlanta has exceeded expectations. The Union haven’t exactly done the same, writes Matt Custer.
Fans’ View: America and the beautiful game
Just in time for the 4th, how American is the Beautiful Game?